Est. 2026 · Independent Publisher · Cash-Pay Practice Marketing
The authority on
cash-pay practice marketing.
Original research, tactical guides, and real data for functional medicine, med spa, naturopathic, and integrative practices. One editorial test: does this practice earn its patients?
The Health Biz Playbook — weekly. Free. No spam.
From the Editorial Desk
First Dispatches
Case Studies · Flagship
Best Healthcare Marketing Agencies for Cash-Pay Practices (2026 Review)
We evaluated 12 agencies on 6 criteria specific to cash-pay practices — specialist depth, cash-pay ICP fit, AI capability, reporting transparency, performance guarantees, and pricing. Here's the full breakdown.
SEO / AEO
The Complete Guide to SEO for Cash-Pay Medical Practices (2026)
Local SEO → Technical → Content → AEO → Schema → Measurement. 3,500 words of tactics, not theory.
SEO / AEO
What AI Overviews Mean for Functional Medicine Practices
AI Overviews appear in 47% of health searches. Here's the exact content format that triggers a citation.
Case Studies
2026 Cash-Pay Practice Marketing Benchmarks
What 47 clinics taught us about ad spend, SEO timelines, and conversion rates — with real numbers.
Full Coverage
7 Editorial Pillars
Every dimension of cash-pay practice growth — researched, tested, and published with real data.
SEO / AEO / AI Search
How cash-pay practices get found in Google, AI Overviews, and ChatGPT — before competitors figure it out. Local SEO, schema, topical authority, and the AEO playbook.
Explore →Paid Ads
Google + Meta + YouTube for practices that can't rely on referrals. Campaign structure, targeting, landing pages, and real budget benchmarks by specialty.
Explore →Website Design & CRO
Most cash-pay practice sites convert under 1%. Fix the leaky bucket before you scale traffic — highest-leverage changes ranked by impact.
Explore →AI Infrastructure
Custom AI systems built for how you practice — not off-the-shelf. Notes drafted before you leave the room. Missed calls answered in 90 seconds. Labs pre-read before the visit.
Explore →Online Reviews & Reputation
One bad review tanks a cash-pay practice faster than any competitor. Reputation management, Google review automation, and the response system that builds trust at scale.
Explore →By Specialty
Functional medicine. Med spa. Naturopathic. IV therapy. Hormone clinics. Cash-pay marketing is not one-size-fits-all — each specialty has its own patient journey and search behavior.
Explore →Practice Growth
Cash-pay pricing strategy, membership models, patient retention, reactivation, and the practice ops moves that compound revenue without adding headcount.
Explore →Free Weekly Newsletter
The Health Biz Playbook
Every week: one tactic, one data point, one case study. Built for cash-pay practices. No generic advice. No fluff.
No spam. Unsubscribe anytime.
From the Field
Real Practices. Real Numbers.
Case studies published with practitioner permission. Outcomes documented — not marketing copy.
“Within a few months, my new patient calls increased about 10x. I stopped using other marketing, hired new doctors, and now have a waiting list.”
Dr. Diane Mueller
Functional Medicine Practitioner · MyLymeDoc.com
“We are so much more visible. A lot of people previously told us we were hard to find. That's completely changed.”
Dr. Piper Gibson
Naturopathic Physician
“I used to have ups and downs with new patient inquiries. Now it's steady and predictable. The system just works.”
Dr. Alison Egeland
Functional Medicine Specialist
Editor-in-Chief
Mike Kohl
Software engineer (20 years enterprise, $0→$500M platform). Functional medicine patient for 15 years. Founder of Health Biz Scale. Editor-in-Chief of healthbiz.io — the independent publisher for cash-pay practice marketing.